Yosola Atere is a Marketing and Communications professional with over 18 years work experience. With a passion for brand building, marketing and business strategy, she has repeatedly driven pivotal projects taking brands to the next level especially within the retail space in Africa across Financial services, Telecommunications and Consulting. She focuses on developing marketing interventions to harness business objectives to positively impact revenue streams
Yosola is currently the Marketing Director for West & Francophone Sub Saharan Africa for Mastercard. With the core responsibility of developing strategy to build brand preference, harness revenue streams and business opportunities, she has maintained Mastercard’s leadership position engaging various customer segments across the West Africa & FSSA clusters.
Prior to this role, she was responsible for the brand migration of FCMB a Nigerian bank from its historical corporate banking position to its current presence in the retail space. The notable changes to the various brand elements, the banks culture and product offerings all occurred during the years when she executed this role.
Yosola has also contributed to the building of MNO brands both in the CDMA and GSM space, in Europe and Africa for brands such as BT, Econet Wireless (Airtel), Etisalat and MTS 1st amongst others.
Yosola is the current 2nd Vice President of the Advertisers Association of Nigeria, a member of the Chartered Institute of Marketing U.K and an Associate member of WIMBIZ.
She holds a Bachelor’s degree from Royal Holloway University of London, a certificate in Advanced Marketing from Kellogg School of Management, Northwestern University, Chicago and is currently finishing a Senior Executive Program at Harvard Business School.
Yosola is passionate about impacting lives and supporting her community. She does this by supporting a few NGO’s like Bethesda. Currently, she is passionate about gastronomy and is developing an appetite for reading.
A married mother of 3, she currently lives in Lagos and enjoys time away with her family whenever she can.
